THE TRUTH ABOUT FORMULA MARKETING
- What Formula Companies Want You to Believe
MAKING A BABY-FRIENDLY CULTURE
- Can You Support Formula Feeders and Fight Formula Marketing?
**Also check out Part One (Why Isn’t Every Baby Breastfed?) and Part Two (Cow-Made, Man-Made, or Mother-Made?) of this series.**
The Truth About Formula Marketing
Formula companies literally spend billions of dollars every year on marketing, which means it’s a really, really, really ingenious kind of marketing. If you don’t think their advertising practices are ‘so bad,’ that’s because they worked — they are, in fact, so good.