Brazil’s Paediatric Society of Rio Grande do Sul (SPRS) targets breastfeeding moms in a new ad campaign that warns how a diet that includes processed foods can harm their nurslings. While not the first offensive-for-shock-value ad of its kind (read my other post on “The 7 Grossest Breastfeeding Ads“), it has recently provoked much confusion, defensiveness, and resistance from breastfeeding women.
Not surprising, as we’re all pretty sensitive… hormonal… sometimes already feeling like slovenly, frumpy new moms, even without the help of ads that highlight our so judge-worthy maternal insufficiencies…
And us breastfeeders like to eat (everything, as many of us will testify on the book).
Mama's Milk, No Chaser 